Going Four It All With Tampa Media.
With a tagline like, “More than Three Games,” the 2019 Women’s Final Four was ready to make a mark on Tampa Bay. The premier championship in women’s basketball hosted a series of ancillary events designed to welcome visitors and locals, as well as social impact initiatives that would leave a legacy in the community. Building off of the success of the CFP National Championship, the Tampa Bay Sports Commission called on Crackerjack Media to manage event marketing, including developing the media plans to drive attendance.
THE CHALLENGE
While women’s initiatives have come a long way, both budgets and public attention are still often shifted in favor of men’s athletics. Crackerjack Media is tasked with driving attendance at several major events, including a three-day fan festival, a concert with Gavin GeDraw and a children’s parade, and three championship games. Elements included event marketing, video strategy, a social media influencer program, and media campaigns that incorporated paid and trade advertising.
THE OUTCOME
From owned media tactics to strategy social media messaging, each element focused on proactive advertising outreach. The 2019 Women’s Final Four was a notable success with earned media surpassing more than 24 million local TV views, 1.43 million online page views and millions of social shares in eight weeks leading to the championship alone. It was also lauded by officials with the NCAA, local government and more importantly, our clients at the Tampa Bay Sports Commission.
24,000,000 TV views, 7,000+ bounce participants
““Hiring Crackerjack Media was like adding a first-round draft pick to our team. They were instrumental in driving record-setting attendance numbers, leveraging media and telling Tampa Bay’s success story on a global stage. I’m a huge fan and would take them on my team any day.” ”