Crackerjack, more than our name.

With more than 40 years of collective experience in the sports and entertainment industries, we know what it takes to spark a community. At Crackerjack, we leverage a background rich in event marketing, promotions and strategic communications to create buzz for some of the Bay area’s best brands. Our expertise enables us to handle large scale projects, while providing the personalized, one-on-one service that sets us apart.

But it’s more than past experience that makes working with us different. We are a company of dreamers, doers and grinders. Our sports background means that our work ethic is infused with a team mentality, and we come to play. We game plan. We get it done. We work together to become the partner agency that our clients have never expected and always hoped possible.

Our past efforts have helped event promoters such as Feld Entertainment, the Harlem Globetrotters and Live Nation. We’ve also boosted attendance at some of Tampa Bay’s premier events including those hosted by the College Football Playoff, Make-A-Wish of Southern Florida, Vinik Family Foundation and Tampa’s signature Gasparilla Events.

Agency History

Founded in 2014, Crackerjack Media is the next step in the evolution of Eckley Media. But, if you ask managing partners Jessica Eckley and Jennifer Renspie, the story started long before. It started at a music venue. It started with late nights and a grind mentality. It began with a passion to not just get the job done, but to push for more each and every time.

The truth is, we always knew that Eckley Media was destined for something bigger and better. The move to Crackerjack is the solidification of years of hard work and partnership, and an ardent commitment to press past the status quo.

We’ve been asked,

“What’s up with the name?”

The answer is easy — we chose the name Crackerjack because it means something or someone that is exceptionally good. It’s one of the core tenets of our business. We always strive for more. We push beyond the goal, exceed expectations, and aim to be exceptional in what we deliver to clients. At Crackerjack, our clients can expect exceptionally good marketing, event management & public relations.