Our Services Include

MARKETING

• Marketing Project Management
• Brand Positioning
• Advertising Communications Strategy
• Strategic Media Planning and Buying 
• Social Media Marketing
• Monitoring, Reporting and Measurement
• Post-Campaign Evaluation

Spending money is easy. But, we believe that your marketing campaign shouldn't just be about buying media. It should be about reaching the right audiences and inspiring action. That begins with an integrated marketing campaign designed to break through the clutter.

At Crackerjack, we start with a carefully developed, data-driven marketing message designed to motivate consumers. Then, we leverage the right combination of channels and tactics to move the customer through the purchase funnel and to your bottom line. The result is a consistently integrated marketing message and a more effective advertising campaign.

PUBLIC RELATIONS

• Strategic Planning
• Media Pitching
• Press Conferences and Media Tours
• Copywriting and Content Development
• Influencer Campaigns
• Social Media Strategy
• Post-Campaign Evaluation

Whether building awareness, educating consumers or refining sentiment, public relations is central to businesses both large and small.

At Crackerjack, we love a good story. But, more than that, we love the right story. We carefully study your business to uncover unique, timely and relevant angles. By developing compelling public relations opportunities, we elevate the storylines that resonate with the media and your audience alike.

Gone are the days that you can send out a press release and immediately expect it to be picked up. We use a variety of audience identification tools, calendaring and media monitoring to ensure your pitch reaches the right person, with the right message, at the right time. When combined with creative content that showcases your expertise and differentiates your brand the result is exceptionally good.

EVENT MARKETING

• Event Planning and Management
• Event Branding and Marketing
• Grand Opening and Launch Events
• Event Communications and Promotion
• Social Media Management
• Guest List Curation
• Post-Event Evaluation

The right marketing event helps brands build more meaningful relationships with consumers through direct connections. Tie your special event to publicity support that makes your audience take notice. We are experienced in hosting press conferences, grand openings, special events, publicity tours, conferences and more.

From large-scale community gatherings to launch parties, we create media events that shine a spotlight on our clients’ efforts. We plan for every detail— including journalist invites, talking points, lighting, sound, and the best photo ops to frame your story.

No two clients are the same. Neither are our campaigns.